The Humanified concept needed a visual identity, a brand that could inspire and generate social impact. For this, branding, social networks and an app were developed, taking digital activism to the next level.
. Family Typeface
The font selected was Monserrat, which was applied throughout the full UX/UI journey.
Color palette
Is an extension of the colors chosen for Humanified's logo.
. Branding design
. Flow chart & grid
. UI elements
Streamlining interaction
Simplifying social activism in a few steps
SCOPE
UI / Motion Graphics / Art direction / 2D Animation